One question we get asked frequently is what sort of information should be included on a letterhead. Whilst this is down to personal choice in part, it's also worth pointing out that overloading the letterhead with too much information can distract the person reading it. Simplicity...
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SEO or Search Engine Optimisation is a massive field where things change rapidly and frequently. Moreover, there is now so much to learn and cover that most beginners often feel overwhelmed and discouraged. If you are an SEO beginner or starting a new online business in...
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SEO and online growth can be overwhelming. There are so many moving parts that it can be hard to keep track of everything. However, by carefully monitoring a few important metrics, you can simplify your processes and yield better results. In this blog post, we list...
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Here at Hatchit, we believe there is no 'one size fits all' for marketing businesses online. After all, not all of your customers are searching for your services in the same place. It could be that Search Engine Optimisation is the most effective strategy for...
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These days, a lovely new website just isn't enough to entice a visitor into action. Whether that action is signing up for your newsletter, buying a product directly on your website or filling out an enquiry form, it needs to be obvious what the action is and...
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Every business understands the importance of their customers, but what is more important than customers? Yes that's right, happy customers. It's common knowledge that keeping a customer happy results in repeat business, and it's easier up-selling to current customers as opposed to new prospects. What about...
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In these modern times everyone understands how powerful the web is as a platform to sell products and services. A website is like an online shop window for a business, and every shop relies on footfall. The more people that enter your shop, the more you will...
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Branding is one of the most important aspects of a business. It helps build trust with your audience and enables your company to stand out from the competition. It creates a feeling or provokes an emotion in your customers which can help to convert them into...
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This month we've been thinking about Core Business Values. Much like mission statements, setting values for your company is an important way to keep both you and your staff focused on who you are and what you are trying to achieve. As your business grows, everyone that...
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Thinking about a website redesign? Don't even think about starting without reading our 5 (and one bonus) tips to help you! What's the point? Before setting 'pen to paper' ask yourself these questions; why do I want to redesign my website? What am I hoping to change?...
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