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How to research your audience when creating an SEO strategy

How to research your audience when creating an SEO strategy

While SEO is often about keyword research, backlinks, website loading speed, and other similar factors, it all boils down to how well you understand your readers. Unless you understand who your audience is and what they want, you cannot provide them with the right content. After all, that content has to be engaging, interesting, and useful. Without knowing the problems and the people who are facing them, you cannot provide the right answers. To help you better...

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Responsive Web Design Top Tips

5 tips for responsive web design

These days, a website designer can't ignore the fact that websites aren't just being viewed on laptops and desktop computers, even Google has made it a necessity for all websites to be built 'mobile-first'.Every man and his wife either has a Smart Phone, a Tablet device or another gadget that lets them browse the internet on-the-go or away from a standard desktop computer. This is great for the user, but it does make designing a...

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Having A Website Built? Here Are 3 Things You Need To Consider

What to consider when having a website built

When you first decide to get a website made for your business or project, there are a few points you should take into consideration before taking the first step. Good planning and having a well outlined goal will massively help you in the long run. Why do you want/need a website? Have a good understanding of why you need your website. Write down a list of the reasons and keep this handy during the production stages so...

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5 content marketing trends for 2019 (and what to do about them)

The effectiveness of any SEO strategy largely depends on the website’s content. That’s why a content marketing strategy often needs to be revisited and optimised accordingly. As we head towards spring of 2019, this is as good a time as any to revisit your content marketing strategy, identify top trends that may dominate 2019, and optimise your content plan for maximum success. In this blog post, we list 5 content marketing trends that may play a...

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Website Design Process

The website design process

If you have been looking for a Website Designer Kent to build your new website for you then there is no need to look any further. Welcome to Hatchit Design! If you are in need of a new website or a revamp to an existing site, then we would be delighted to help! To give you an idea of how we work, below is the process that we follow with each of our clients: Proposal An initial conversation...

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Re-Purpose Your Existing Content

5 excellent ideas for re-purposing existing content

Creating high-quality content is no easy task. It requires a lot of time and effort. The trick that many content marketers and online marketing experts miss is that they only use their content once. For example, if it is a blog post, they will publish that piece — which may have taken them 2+ hours to create — once on their blog, and be done with it. That blog post may get shared a few times on...

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What Should I Include On My Business Card

How to design a great Business Card

We often get asked to design and print business cards, however knowing what information to include can make all the difference between a mediocre business card and a great one. These nifty bits of wallet/purse sized card have stood the test of time and survived the coming of the digital age, but what makes a great business card? Our following top tips will help you: Size/Shape We believe a business card really needs to fit into a wallet...

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What Should I Include On My Letterhead?

What should I include on my letterhead?

One question we get asked frequently is what sort of information should be included on a letterhead. Whilst this is down to personal choice in part, it's also worth pointing out that overloading the letterhead with too much information can distract the person reading it. Simplicity is key Remember the letterhead is the identity of the document, not the content itself. Branding The letterhead needs to reflect the company's branding including the logo, fonts and colour scheme. Include the right...

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6 SEO tips for beginners in 2019

SEO or Search Engine Optimisation is a massive field where things change rapidly and frequently. Moreover, there is now so much to learn and cover that most beginners often feel overwhelmed and discouraged. If you are an SEO beginner or starting a new online business in 2019, you will need some guidance to help you get started. Search engine optimisation does not have to be scary. And if you start following the wrong path, you may...

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5 Important SEO Metrics To Monitor

Are you monitoring these 5 important Metrics?

SEO and online growth can be overwhelming. There are so many moving parts that it can be hard to keep track of everything. However, by carefully monitoring a few important metrics, you can simplify your processes and yield better results. In this blog post, we list five important SEO metrics that you must be monitoring for sustainable success. 1. Top exit pages for organic traffic Sometimes, having your web pages ranked on Google’s 1st page isn’t enough. What if...

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