The LinkedIn platform, with its massive user base of professionals, can be an effective way to advertise your business or service to new clients. But if you’re new to the network, it can seem intimidating, and you might not know how to best promote yourself...
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Growing any social media account is a long game; strategies need to be put in place and algorithms researched. And when all your hard work begins to pay off and your follower account grows, how do you check which followers are genuine and which are...
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Social media makes it easier than ever before to get your business out into the world. But if you’re just starting out on Facebook, Twitter, Instagram, you might feel a little daunted, and searching for advice online can lead to a wormhole that it's hard...
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Back in 2006, Twitter was a mere fledgling of an idea; a notion that friends could keep up to date on each other’s happenings via a stream of status updates; an alternative to texting. As the idea of twttr (its original name) evolved, so did...
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Keywords have always been an integral aspect of search engine optimisation (SEO). We can’t talk about SEO without mentioning keywords – and the different ways to implement and optimise them. However, the role of keywords appears to be somewhat changing in recent times. Search engines, such...
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The popularity of podcasts as a content source has been growing significantly over the last few years. Online marketers are also using podcasts as a medium to deliver content, improve brand awareness, and increase engagement. And like with any other piece of content, there are ways...
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In the SEO world, when we talk about “links”, we often think of backlinks that we generate from external websites. However, links are of two types: external and internal. Internal links also play an important role in search engine optimisation. They also require a thorough...
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Over the last few years, a huge majority of websites has shifted from HTTP to HTTPS. Search engines have been incentivising the transition with better search engine rankings. If you are still on the fence, here are a few benefits of HTTPS and installing an...
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Infographics often perform better than simple text-based blog posts. An infographic is also likely to be read, on average, 30 times more than a traditional blog post. Moreover, infographics can increase a website’s traffic by 12%. But not every infographic will perform that well. You...
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Content is king. No blog can consistently drive organic traffic without high-quality, fresh content. However, website content that doesn’t drive sales and help convert visitors into paying customers isn’t very beneficial. Producing high-quality content on a regular basis requires a lot of money, time, and...
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