When we think of social media mistakes, we tend to recall the heart-stopping moment of realisation that a post has gone out with an embarrassing typo or the wrong image or link attached. But social media mistakes can be much more subtle than this, and...Continue Reading
In an ideal world, one image would serve us across all platforms, from website to Twitter, Instagram to LinkedIn, slotting perfectly into Facebook on the way. Unfortunately, each platform comes with its own requirements, and failing to correctly size for the platform on which you...Continue Reading
So, when should I post to get maximum engagement? Unless you’re a celebrity or influencer, your social media audience is unlikely to be sitting waiting for your next post, wringing their hands in anticipation, but does this mean that it doesn’t matter when you post, or...Continue Reading
Back in 2006, Twitter was a mere fledgling of an idea; a notion that friends could keep up to date on each other’s happenings via a stream of status updates; an alternative to texting. As the idea of twttr (its original name) evolved, so did...Continue Reading
Facebook sponsored ads Just the thought of paying to promote a post on Facebook brings many people out in a cold sweat; after all, isn’t it hugely complicated with hundreds of options and the possibility of getting it very wrong? Isn’t it a waste of money...Continue Reading
... An Instagram Story! Instagram Stories. They’re easy to ignore; those little time-bombs of information. It’s tempting to undervalue the power of something that doesn’t stick around for very long, but in doing so, you may well be ignoring a feature that could lead to a...Continue Reading
Birdsong Many people nurture a love/hate relationship with Twitter; it is easy to jump into conversations with people you want to connect with but can become a time-consuming exercise – it’s a fast-moving platform and requires a regular and frequent schedule of tweets to maximise visibility. Twitter...Continue Reading
The Strongest Link Whatever your opinion is of LinkedIn (it has a reputation for being, dare we say, a little staid and boring), it has a definite place in the marketing of your business. It’s the best platform on which to position yourself as an expert...Continue Reading
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