Facebook advertising is a popular marketing tool for small, medium and large business, but did you know that there are different types of Facebook advertising? Read on to find out more about Facebook Ads and Facebook Boosts and discover which is right for your business. What...
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The LinkedIn platform, with its massive user base of professionals, can be an effective way to advertise your business or service to new clients. But if you’re new to the network, it can seem intimidating, and you might not know how to best promote yourself...
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Growing any social media account is a long game; strategies need to be put in place and algorithms researched. And when all your hard work begins to pay off and your follower account grows, how do you check which followers are genuine and which are...
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Social media makes it easier than ever before to get your business out into the world. But if you’re just starting out on Facebook, Twitter, Instagram, you might feel a little daunted, and searching for advice online can lead to a wormhole that it's hard...
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Keywords are the cornerstone of your SEO strategy, but first you will need to know how to research which words are relevant to your business and are most likely to convert to sales. Firstly, what is a keyword? This profoundly important string of letters is what...
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You’ve set up your channels, you’ve designed a posting schedule, you have a bank of images to post, so now it’s time to sit back and relax… We’re afraid not — your social media presence will only be of value to your business if you figure...
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When we think of social media mistakes, we tend to recall the heart-stopping moment of realisation that a post has gone out with an embarrassing typo or the wrong image or link attached. But social media mistakes can be much more subtle than this, and...
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In an ideal world, one image would serve us across all platforms, from website to Twitter, Instagram to LinkedIn, slotting perfectly into Facebook on the way. Unfortunately, each platform comes with its own requirements, and failing to correctly size for the platform on which you...
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So, when should I post to get maximum engagement? Unless you’re a celebrity or influencer, your social media audience is unlikely to be sitting waiting for your next post, wringing their hands in anticipation, but does this mean that it doesn’t matter when you post, or...
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