Facebook advertising is a popular marketing tool for small, medium and large business, but did you know that there are different types of Facebook advertising? Read on to find out more about Facebook Ads and Facebook Boosts and discover which is right for your business.
What is a Facebook Ad?
Facebook Ads are often used by businesses to promote their pages, websites, products and services. Facebook Ads can appear anywhere on Facebook, including in News Feeds, on Pages and in between status updates. This allows you to target specific audiences depending on your marketing goals. A key feature of Facebook ads is that they’re highly targeted and offer you a high level of creative control. You can choose specific objectives and placements, design the creative, create tailored descriptions, format carousel ads and more, even creating Lookalike audiences and overlapping audience types.
What is a Facebook Boosted Post?
A Facebook boosted post is an ad, but with fewer bells and whistles. You can choose to target using interests, age, gender, and location, but you won’t have the in-depth control you get with an Ad. However, the upside is that a Boosted Post is incredibly simple to set up; you can even Boost an existing post simply by clicking the boost button next to it and fine-tuning your options.
Which Should I Choose?
This depends entirely on your objectives. To identify which to use, you will first need to work out what you’re hoping to achieve. If you want more likes for your Page, increased audience engagement or brand awareness, a Boosted Post may be the way to go. However, if you need your audience to interact with a sales funnel, you require deeper analytics, conversion tracking, lead generation and opt-in forms, then Facebook Ads would be a better choice.