Keywords have always been an integral aspect of search engine optimisation (SEO). We can’t talk about SEO without mentioning keywords – and the different ways to implement and optimise them. However, the role of keywords appears to be somewhat changing in recent times. Search engines, such...
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The job of an SEO professional is a complicated one — especially in today’s online marketing world. SEOs not only have to tackle keywords and content, but they are also expected to manage a great user experience and a faster loading website. That’s why SEOs should...
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Landing pages — especially product pages — are usually designed for paid marketing campaigns. The idea is to spend hundreds and even thousands of pounds in PPC campaigns and social media advertising to drive traffic to these product landing pages. Although it is a good idea...
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The popularity of podcasts as a content source has been growing significantly over the last few years. Online marketers are also using podcasts as a medium to deliver content, improve brand awareness, and increase engagement. And like with any other piece of content, there are ways...
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In the SEO world, when we talk about “links”, we often think of backlinks that we generate from external websites. However, links are of two types: external and internal. Internal links also play an important role in search engine optimisation. They also require a thorough...
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Semantic search isn’t a new concept. It has been around for years. However, it is only in recent years that the idea and importance of semantic search have gained in popularity. There are multiple benefits in optimising your content for semantic search. By doing so,...
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6 link building tips! It is safe to say that link-building is one of the most important search engine ranking factors. A vote of confidence from real, high-authority websites plays an important role in getting your website on the top in the search engine results pages....
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Infographics often perform better than simple text-based blog posts. An infographic is also likely to be read, on average, 30 times more than a traditional blog post. Moreover, infographics can increase a website’s traffic by 12%. But not every infographic will perform that well. You...
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Content is king. No blog can consistently drive organic traffic without high-quality, fresh content. However, website content that doesn’t drive sales and help convert visitors into paying customers isn’t very beneficial. Producing high-quality content on a regular basis requires a lot of money, time, and...
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Properly and precisely targeting potential customers is one of the key components of online marketing. By customising your offer for the right people and show it at the right time with the right messaging can dramatically improve the results of your marketing campaigns. However, all...
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