For some, Facebook is a place to share photos of dinner, kittens, and political views; for others, it’s a safe space to connect with friends and family, regardless of geographical location. However people use it, you can be pretty sure that your target audience is lurking there somewhere – almost 70% [https://www.statista.com/statistics/1012080/uk-monthly-numbers-facebook-users/] of the UK has a Facebook profile. But how do you find them? Follow some of the tips below to maximise your Facebook page and make sure it’s working for your business.
Firstly, it’s really important to make sure that each section of your Facebook page is filled out properly. This is your chance to talk to potential customers about your business, to teach them what you do. You have 255 characters – use them wisely!
Ensuring your branding is cohesive is crucial; use the same colour palette, font and images that you use on your website and other social media channels, making your page instantly recognisable. It’s important to size images correctly, ensuring they work on both mobile and desktop – it’s off-putting for customers if the first thing they see is a badly placed low-res image.
Grab your perfect vanity URL before someone else does, ensuring it’s as close to your business name as possible. That way people can type in facebook.com/<vanity url> and land directly on your page.
What do you want people to do when they land on your page? Do you want enquiries about your products or services? Do you want traffic to your website? Do you want them to subscribe to a newsletter? There are several options to choose from, depending on your desired audience behaviour. Make sure you choose the one that works best for your business, making it easy to convert visitors into sales.
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Add a Facebook button to your website, and even to your bio on other social media channels. This will give your audience more chance of finding your Page.
Interactive content is key – bland, boring posts will get you nowhere! You want your audience to want to interact with your page. Use eye-catching auto-play videos to get the most engagement.