We often get asked to design and print business cards, however knowing what information to include can make all the difference between a mediocre business card and a great one. These nifty bits of wallet/purse sized card have stood the test of time and survived the coming of the digital age, but what makes a great business card? Our following top tips will help you:
We believe a business card really needs to fit into a wallet or purse otherwise it might get lost in a jean pocket or the depths of a handbag. The recommended standard size for a business card is 85mm wide x 55mm high.
Business Cards are usually printed on various types of Card (obviously), but there will be options over the weight. People generally agree that the heavier the card, the better it feels it your hand. It’s also becoming increasingly popular for these cards to be printed on wood and plastic. We recommend no less than 400gsm (ideally 450gsm) for business card weight.
Coating & Embossing
If you have the budget, there are many more options, for example; spot UV adds a high-gloss highlight to certain parts of a business card, embossing gives your cards that 3D effect, which is also a popular feature or ‘soft touch’ cards have a unique soft feel.
It may seem obvious, but your business cards really need to reflect your business branding. We always recommend including your brand colours on your business cards.
After you have decided on the above options, it can be easy to forget that the main goal of your business card is to give people your contact details. Remember to include the important info, including:
- Contact number
- Email address
- Office address
- Social media addresses
- Website address
We hope the points above have given you a little insight into what is achievable with business card design and printing. Get in touch if you’re interested in our business card design and printing services.