Your website may be getting a good level of visitor traffic, but when it comes to a visitor landing on your page are they jumping straight back off over to your competitors, or picking up the phone to call you? We’ve listed 5 quick tips you can use for turning more of those visitors into customers!
Make your contact details bigger
Your telephone number should be clearly visible at the top of your website at all times. It should be in a contrasting colour to the rest of your website to make it stand out.
Be careful with animated elements
Banner sliders, scrolling testimonials and the like can be a distraction and affect your conversion rate. Can you get your message across in one banner without the need for animation, or, if you do need/want to use banner sliders, make sure you include clear call-to-actions
Display your testimonials
A great way to increase trust in your brand and entice the visitor into picking up the phone or emailing you is by displaying real life testimonials from your real life customers. Do this by linking to your Google reviews, or reviews you may have on another website like TrustPilot or similar.
Help visitors take action
Each page on your site should have a clear goal and purpose of what you want your visitors to do. ‘Call us now’, or ‘Get a quote’ with buttons or your contact details displayed clearly.
Reduce unnecessary links
Too many links are distracting and cause ‘decision-paralysis’ resulting in the visitor leaving your page. Ask yourself, do you need a menu with 15 links in your sidebar?