In an ideal world, one image would serve us across all platforms, from website to Twitter, Instagram to LinkedIn, slotting perfectly into Facebook on the way. Unfortunately, each platform comes with its own requirements, and failing to correctly size for the platform on which you...
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So, when should I post to get maximum engagement? Unless you’re a celebrity or influencer, your social media audience is unlikely to be sitting waiting for your next post, wringing their hands in anticipation, but does this mean that it doesn’t matter when you post, or...
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Back in 2006, Twitter was a mere fledgling of an idea; a notion that friends could keep up to date on each other’s happenings via a stream of status updates; an alternative to texting. As the idea of twttr (its original name) evolved, so did...
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Facebook sponsored ads Just the thought of paying to promote a post on Facebook brings many people out in a cold sweat; after all, isn’t it hugely complicated with hundreds of options and the possibility of getting it very wrong? Isn’t it a waste of money...
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... An Instagram Story! Instagram Stories. They’re easy to ignore; those little time-bombs of information. It’s tempting to undervalue the power of something that doesn’t stick around for very long, but in doing so, you may well be ignoring a feature that could lead to a...
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Birdsong Many people nurture a love/hate relationship with Twitter; it is easy to jump into conversations with people you want to connect with but can become a time-consuming exercise – it’s a fast-moving platform and requires a regular and frequent schedule of tweets to maximise visibility. Twitter...
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The Strongest Link Whatever your opinion is of LinkedIn (it has a reputation for being, dare we say, a little staid and boring), it has a definite place in the marketing of your business. It’s the best platform on which to position yourself as an expert...
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There’s a new kid on the block, and he’s not called TikTok...
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Keep Your Pin Up Pinterest used to be the home for pinning things you love but were perhaps out of your reach – a hub of aspirations and things-we-love-but-can-never-buy. However, as is expected with the evolving world of social media, it has shifted and has become a...
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Dare we say the C word…? CHRISTMAS! It might feel like it’s still a way off, but as the first festive treats start creeping onto the shelves of our local stores it’s time to also start thinking about your Christmas social media strategies, giving your brand...
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