As a Freelance Web Designer, I find it’s great practise to create a Web Proposal for every prospective client which outlines what I will deliver for my quoted fee. I believe this helps to secure more work and makes me look more professional.
My Web Proposal is always evolving, but I find the following sections are a must for every proposal:
About You / the Company
I find it’s always nice to include a little background information about the designer. People like to buy into brands or people and I believe they would rather pick a company or individual they feel they know more about and therefore trust.
Goals & Objectives
Possibly the most important part, the goals and objectives identify what the aim of the design project is. Is it to increase sales? Look more modern? Most of the time I find out this information in my first conversation with the client. It’s important to relay back to the client the goals of the design, so they know that you are on the same page.
Giving an estimate completion date or workflow details mean the client knows right from the start how long the process will take, and each of the stages ensuring no nasty surprises or missed deadlines!
Yes, don’t leave the quote out! I would recommend including exactly what you will be doing for the proposed fee. Does it include Logo Design? Or is Hosting and extra cost?
Make sure you protect yourself as a designer and include some terms and conditions. A quick internet search will give you some ideas on what to include in your terms, although try to read everything and don’t just copy and paste. Otherwise you will be in an embarrassing situation when you are chasing an invoice and the client reads your terms back to you: ‘…it says payment within 90 days!’.
It sounds silly, but you need to prompt the prospective client to make an action. Whether this be to give you a call, accept the proposal, pay your deposit or whatever. Clearly state what they need to do to get started.
If you require a web designer please contact me on 0208 466 8160 or 07790 777 488. I will be more than happy to assist you further and I look forward to hearing from you. If you prefer, you can email me directly at email@example.com.