So you want to trade in your stable career to become a Freelance Web Designer? Beware, it’s not an easy road! It takes commitment, time, a bit of business flair and some creative passion. I’ve come up with 5 important steps to help you on the way there.
- Work out your costs Before you start advertising your ‘lowest prices on the web’ you need to consider the costs involved in Freelancing. Will you be working from home or renting an office? Do you need a new phone to view websites on or perhaps increasing your contract limits for calling clients? What software are you intending to use? All these costs add up and you absolutely need to think about these when quoting your first job.
- Branding Once you know your overheads, the next step is deciding why people should hire you to build their website. Will the fact you are offering a local service be the attraction? Is it your low prices that will get the phone ringing? Is it your portfolio or your experience that speaks for itself? A great idea is to research your competitors and work out what you can do that’s better.
- Get a Portfolio OK, it’s a bit ‘chicken and egg’. You need to complete a few projects first to create a great portfolio, but prospective clients want to see a portfolio first before going ahead. The best idea is to create a few fake businesses. Design some logos for these companies and create their websites with realistic services and contact details. Gather these together in an impressive looking online portfolio to wow prospective clients.
- Contracts / Proposals / Invoices When freelancing you need to look professional, and to protect yourself. Why not have a search for software that makes creating documents like invoices or contracts easier? You might find you are creating a few invoices a week and speeding this process up will save you lots of time. Look at what other Freelancers are doing to get some ideas.
- Get some leads! So you’ve worked out your costs and prices, come up with a fantastic brand, have a fantastic portfolio and all your documents are ready to go. Now you need the customers! Work out the best way to advertise. If you are offering your service locally, why not try leaflet drops?
If you’re looking for a freelance web designer, please contact me on 0208 466 8160 or 07790 777 488. I will be more than happy to assist you further and I look forward to hearing from you. If you prefer, you can email me directly at firstname.lastname@example.org.