I’ve come to terms with the fact that as a freelance web designer kent based at one time or another I’m going to have to cold call local businesses offering my service.
But why does Cold Calling have to be a dirty word? After all, it puts you as the business own in control instead of sitting back and waiting for the phone to ring. Yeah, you may get a few hang ups and maybe the odd frustrated business owner who’s obviously too busy to talk, but if it takes you an hour to get a great lead than it’s clearly worth doing, no?
I’ve researched the web to find some helpful tips on Cold Calling, and I thought I’d pass them on.
- Get to know your prospect Before you start ‘banging the phones’, it’s a good idea to get to know who your calling and their business. Take a look at their website, find out about the company and come up with ways in which your call would benefit them. Otherwise the recipient of your call may feel like just another number on a list.
- Why are you calling? Once you have got to know your prospect’s business you should have a reason for calling. Perhaps it’s to increase sales on their website. Maybe it’s to cut their stationary bills in half. You need to offer a truly great benefit and reason for the call.
- Can they refer you? OK, so your prospect is no longer prospective. But do they know someone who may be interested in what you are offering? If they can refer you to a friend or colleague, this is one of the best types of leads you can get!
- Improve Keep a script and some notes about your calls. Which calls went better than others? Why? And how could you use this information to perfect your next call?
I hope you’ve found this information helpful. I better start ‘banging the phones’!